// data.jsx — Site content. Edit this file directly to change copy.
//
// ──────────────────────────────────────────────────────────────────
//  HOW TO EDIT THIS FILE (no coding needed):
//    1. Find the field you want to change (between the quotes).
//    2. Type your new text. Keep the quotes.
//    3. Save. Refresh the site.
//
//  HOW TO ADD A VIDEO TO A WORK PROJECT:
//    Add a line like this inside the project block (before the }):
//        video: "https://vimeo.com/123456789",
//    Or for YouTube:
//        video: "https://youtu.be/abc123def45",
//    Or for a direct file you've placed in /assets:
//        video: "assets/halen-reel.mp4",
//
//  HOW TO ADD A COVER IMAGE (still shown before play):
//        cover: "assets/halen-cover.jpg",
// ──────────────────────────────────────────────────────────────────

const STUDIO = {
  name: "Full Suit Media",
  tagline: "A creative studio for brands with something to say.",
  about:
    "We're a small team making films, campaigns, and brand systems for companies who'd rather be interesting than loud. No ladder, no layers — the people you meet are the people who do the work.",
  location: "Birmingham, AL",
  email: "fullsuitmedia@gmail.com",
  phone: "+1 (205) 222 3870",
  founded: "2023",
  clientCount: "10+",
};

const SERVICES = [
  {
    num: "01",
    title: "Impact",
    body:
      "Strategic video content built to move people and drive action — the kind of work that actually changes minds.",
    deliverables: ["Nonprofit campaigns", "Mission-driven brands", "Cause storytelling", "Paid ad content"],
  },
  {
    num: "02",
    title: "Documentary",
    body:
      "Long-form and short-form documentary work that captures real stories with cinematic depth.",
    deliverables: ["Founder stories", "Community portraits", "Issue-driven films", "Mini-documentaries"],
  },
  {
    num: "03",
    title: "Branding",
    body:
      "Visual identity and brand films that give your organization a presence worth remembering.",
    deliverables: ["Brand films", "Visual identity", "Messaging strategy", "Launch content"],
  },
  {
    num: "04",
    title: "Events",
    body:
      "Live event coverage and recap films that capture the energy of the moment and extend its life online.",
    deliverables: ["Conference coverage", "Highlight reels", "Live social content", "Event recap films"],
  },
];

const WORK = [
  {
    id: "Show Reel 2026",
    client: "Full Suit Media",
    title: "Show Reel 2026.",
    kind: "Campaign · Digital",
    year: "2025",
    // ⬇⬇ PASTE YOUR VIDEO HERE ⬇⬇
    // Best for Hostinger: upload your file to the /assets folder, then write
    // its name below, e.g.  video: "assets/show-reel-2026.mp4",
    // (You can also use a YouTube or Vimeo link, but self-hosted files are
    //  the most reliable and avoid YouTube embed errors like 153.)
    video: "https://fullsuitmedia.com/assets/FULL%20SUIT%20MEDIA%20SHOW%20REEL.mp4",
    cover: "assets/show-reel-cover.jpg", // Teton range still
    feature: "feature-show-reel.html", // dedicated “Learn more” page
    tag: "Reel",
    tint: "oklch(0.78 0.13 95)", // warm cream-gold
    bg: "oklch(0.92 0.02 85)",
    summary:
      "Relaunch campaign for a legacy pantry brand — film, OOH, and a shoppable editorial site.",
    metrics: [
      ["+31%", "category share"],
      ["2x", "email signup rate"],
      ["Gold", "ADC 2025"],
    ],
  },
  {
    id: "northstar",
    client: "Taco Bell Foundation",
    title: "Live Mas Scholarship Surprise",
    kind: "Branding",
    year: "2025",
    video: "https://fullsuitmedia.com/assets/uriel.mp4", // Project 1
    cover: "assets/live-mas-cover.jpg", // Live Mas scholarship still
    feature: "feature-live-mas.html", // dedicated “Learn more” page
    tag: "Feature",
    tint: "oklch(0.62 0.14 38)", // burnt amber
    bg: "oklch(0.28 0.03 40)",
    summary:
      "A 4-minute film and full rebrand for a 40-year-old outdoor co-op, opening their first urban flagship.",
    metrics: [
      ["+218%", "direct traffic"],
      ["6.2M", "organic views"],
      ["14", "press features"],
    ],
  },
  {
    id: "fieldnote",
    video: "https://fullsuitmedia.com/assets/PROJECT%20729.mp4", // Project 2
    cover: "",
    client: "Shades Mountain Baptist",
    title: "Project 729",
    kind: "Impact",
    year: "2026",
    suit: "impact", // clicking this row opens the Impact suit with this film playing
    tag: "Launch",
    tint: "oklch(0.58 0.11 235)", // deep blue
    bg: "oklch(0.24 0.03 240)",
    summary:
      "Brand, site, and launch film for a note-taking app that respects your attention.",
    metrics: [
      ["120K", "week-1 signups"],
      ["#2", "Product Hunt"],
      ["4.9★", "App Store"],
    ],
  },
  {
    id: "marlow",
    video: "https://fullsuitmedia.com/assets/Ocoee%20Video%20Horizontal.mp4", // Project 3
    cover: "",
    client: "Allison Markham",
    title: "Overcoming the Ocoee",
    kind: "Documentary",
    year: "2025",
    suit: "documentary", // documentary film — opens the Documentary suit
    tag: "Rebrand",
    tint: "oklch(0.52 0.09 25)", // muted terracotta
    bg: "oklch(0.96 0.01 75)",
    summary:
      "Naming, identity, packaging, and a documentary short for a third-wave roaster going national.",
    metrics: [
      ["+46%", "wholesale accounts"],
      ["12", "new retail markets"],
      ["Silver", "D&AD"],
    ],
  },
  {
    id: "orbital",
    video: "https://fullsuitmedia.com/assets/wedding%20video.mp4", // Project 4
    cover: "",
    client: "Wedding",
    title: "Peter & Christine Wedding Day",
    kind: "Events",
    year: "2026",
    suit: "events", // opens the Events suit with this film playing
    tag: "Campaign",
    tint: "oklch(0.72 0.12 155)", // soft green
    bg: "oklch(0.22 0.03 165)",
    summary:
      "Anthem film and provider recruitment campaign for a telehealth network across 18 states.",
    metrics: [
      ["+72%", "provider applications"],
      ["3.1M", "campaign reach"],
      ["Effie", "finalist"],
    ],
  },
  {
    id: "parkside",
    video: "https://fullsuitmedia.com/assets/Joshua%20Holland%20Realtor%20Video%20(Subtitles).mp4", // Project 5
    cover: "",
    client: "Pro Home Realty",
    title: "Josh Holland Realtor",
    kind: "Branding",
    year: "2026",
    suit: "branding", // opens the Branding suit with this film playing
    tag: "Feature",
    tint: "oklch(0.68 0.1 65)", // sand
    bg: "oklch(0.94 0.02 70)",
    summary:
      "Documentary series and resident portal for a non-profit developer preserving affordable housing.",
    metrics: [
      ["2,400", "units preserved"],
      ["$48M", "raised"],
      ["PBS", "broadcast"],
    ],
  },
];

const CLIENTS = [
  "Northstar", "Lemon Squeezy", "Wild Tribute", "Taco Bell Foundation",
  "Upworthy", "Pro Home Team Reality", "Pingora", "Atelier 9",
  "The Lede", "Brightline", "Harbor Goods", "Quinn Studio",
];

const PRESS = [
  { publication: "It's Nice That", line: "\"Made with obvious care.\"" },
  { publication: "Fast Company", line: "World-Changing Ideas, 2025" },
  { publication: "Communication Arts", line: "Design Annual, 2024 & 2025" },
  { publication: "AdAge", line: "Small Agency of the Year — finalist" },
];

const PROCESS = [
  {
    step: "01",
    name: "Listen",
    body: "We start by learning your mission, your audience, and what actually matters. No assumptions, no templates.",
  },
  {
    step: "02",
    name: "Strategize",
    body: "We build a clear creative direction — one idea, told plainly, that every piece of content hangs from.",
  },
  {
    step: "03",
    name: "Create",
    body: "Films, branding, campaigns — built as one cohesive system so every deliverable feels intentional.",
  },
  {
    step: "04",
    name: "Launch",
    body: "We don't disappear at delivery. We stay through launch — paid ads, distribution, cutdowns — whatever gets the work seen.",
  },
];

Object.assign(window, { STUDIO, SERVICES, WORK, CLIENTS, PRESS, PROCESS });